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As a wellness business, you need content that delights and converts

Let a registered dietitian and freelance health and nutrition writer craft compelling copy and content that helps your brand connect with your ideal client.

TIRED OF STARING AT A SCREEN, STRUGGLING TO WRITE?

Need to start delegating writing and resource development tasks so you can focus on the other aspects of your business that you love?

You’re in the right place.

Hi, I’m Sarah!

I’m so glad you’re here.

I’m a registered dietitian, brand consultant, and freelance health and nutrition writer with a passion for making gut health simple, stress-free, and practical.

Having search engine-optimized content and website copy will help your ideal clients find you while building trust that leads to people becoming your fans for life. Yet, many health and wellness brands leave this crucial step to chance.

That’s where I come in. As a gut health dietitian, freelance writer, and brand consultant, I create approachable, evidence-based content that positions your brand as the go-to partner in your niche.

Ready to reduce the stress of content creation and strategy while building stronger connections with your audience? Check out the About, Services, and Media Kit pages to learn more about how I can support your team.

The image shows a young woman with blonde hair, tortoiseshell glasses, red lipstick and a white blouse with a yellow cardigan over it.

Services

  • If you want to grow your website traffic organically, you need search engine-optimized (SEO) content. SEO blog posts and articles can help your ideal client find your website, build trust, and see you as the solution to their problem. I craft SEO blog posts that are engaging and easy to understand, positioning you as the expert in your niche.

  • First impressions count. Your website is one of the first things your potential clients will see, and you want it to be something you’re excited for your clients to see. I write website copy that will engage your potential clients and have them clamouring to purchase your service.

  • Are you trying to promote your product or service but don’t have the resources to write a white paper yourself? I have experience taking complex, technical information and transforming it into content that is relatable and informative.

  • I help brands develop clear, evidence-based toolkits that educate and engage healthcare providers, making it easier for them to understand, recommend, and confidently share your products with their clients.

  • I partner with brands as a trusted dietitian ambassador, providing expert quotes for press releases, media features, and campaigns to help build trust and connect with health-conscious consumers.

  • I help brands develop clear, effective content strategy. From planning SEO-blog posts to creating educational resources and toolkits, I ensure every piece of content builds brand authority while staying true to evidence-based nutrition.

Testimonials

  • Kelsey Peltzer (Cheyne), Executive Director at Canadian Digestive Health Foundation

    Cannot recommend Sarah enough! As a national charity focused on digestive health, it is crucial for us to work with professionals who understand both the science and the power of clear, accessible communication.

    Sarah has consistently delivered science-based, up-to-date articles on digestive health and disease, with a strong focus on evidence-based nutrition. Her ability to write for SEO while ensuring that the content is easy to understand for our diverse audiences is exceptional. We appreciate how she transforms complex medical information into practical, digestible advice, making it both informative and relatable.

    In addition to her expertise, Sarah is incredibly reliable. She consistently delivers excellent work on time, with minimal edits required. This is proof of her dedication to quality and attention to detail.

    If you’re looking for a talented, knowledgeable professional to write articles that resonate with the general public, Sarah is an outstanding choice!

  • Jocelyn Wells, Head of Partnerships at Kiwi Biosciences

    Sarah has been a huge asset to our team. For the past several months, she has written 2-3 SEO blog posts for our website. Each has been meticulously researched and well-written. She brings a creative and personal writing style to her work that makes each piece engaging and unique. She's incredibly prompt in meeting deadlines and has excellent communication skills. I highly recommend working with Sarah!

  • Allison Forsyth, Associate Health Editor at Well+Good

    Sarah is a pleasure to work with! She is a proficient health and nutrition journalist with a knack for translating medical terminology and studies into articles readers can understand, learn from, and enjoy. Her work is always submitted in a timely manner and arrives to me with clean, thorough copy. I look forward to working with her more in the future!

  • Sabrina Tillman, Editorial Director

    Sarah is a wealth of nutrition and research knowledge. I hired her to write in-depth reviews of supplements that included a lot of research and hands-on testing of products. She explains complicated topics in an easy to understand way and provides educational knowledge that adds helpful context for the reader. A few of the reviews she wrote landed in the No. 1 spot on Google SERPs, despite big updates and generative AI. Sarah is also timely, responsive, and a pleasure to work with.

  • Keren Reiser, RD

    From my first email interaction to every contact, Sarah has been highly professional and proficient with her work. She has a strong work ethic and is very transparent about the work process.

    I have hired Sarah to edit my website copy, write new blog posts and revise my previous blog post. Sarah took the time to learn about my practice, niche, and voice. All her blog posts rank very well with google analytics because she takes the time to research SEO terms relevant to my client population. The first one she wrote for me ranked on Google's first page and generated many clicks.

    I have been pleased working with Sarah and plan to continue working together.

  • Gia Stewart, RD

    I was recommended Sarah by my Business Coach and was thrilled with my overall outcome.

    As a women's health dietitian, it was important for my website to be a platform that would resonate with my audience. After originally working with clients who present with general/chronic health concerns, I needed to consider how to still include this market, however, streamline my niche market as well.

    From our initial consultation to the final implementation, Sarah helped with my brand and the message I wanted to convey. Sarah was great to offer suggestions and then translate the information to be women’s health focused.

    Working with Sarah was a collaborative and enjoyable experience. Given we are on opposite sides of the world, communication and working with each other’s time zones was not an issue at all.

    Thank you, Sarah, for being so lovely to work with and helping me better connect with the incredible women I have the privilege to serve.

  • Jessica DiGiacinto, Editor

    Sarah is a pleasure to work with! As a freelancer, she always hits deadlines and takes editorial criticism/edits extremely well. I would highly recommend her!

  • Alyssa Corso, SEO Manager at Nourish

    Sarah is absolutely wonderful to work with. She's a great writer and communicator and is open to feedback. Sarah is a highly skilled RD who has in-depth knowledge of many complex topics, and she writes about them in a way that's easy to understand. She's also an incredibly kind and personable person. I'd highly recommend working with Sarah!

  • Sarah Robbins, Founder of Well Sunday

    Working with Sarah was a fantastic experience from start to finish! I was most impressed with the time she took to understand my business and my goals. Sarah was so easy to work with. She is knowledgeable, thorough, and engaging. I will definitely be asking her to get involved with future projects!

Our Project Process

  • An open laptop with a mug next to it

    Book a free discovery call

    During this call, we’ll discuss your brand voice, goals, and the type of content you’re looking for. I will also answer any questions you may have about my services.

  • A marble coloured folder with a contract stating "sign here"

    Proposal and contract

    Once I learn what kind of content you’re looking for, I’ll provide a written proposal of services. Once the contract is signed, we can get started on planning your content.

  • Woman with red hair writing on a whiteboard

    Strategy and content planning

    To kick off the project, we will have another meeting during which I will ask you questions about your business to guide your unique brand strategy and content creation.

  • Person typing on a laptop with black keys

    Content creation

    Now comes the fun part! I will create your content based on the project planning meeting and will only deliver the highest-quality work.

Book a discovery call